Introduction to Writing about Art: Theory and Methodology

Course Description

Is art criticism a dying form, or is it more relevant than ever before? What are the best strategies for researching, conducting, writing and publishing a memorable artist interview? How is it possible to effectively build a following as an arts and culture writer?

This introductory course will be made up of both lectures and practical writing exercises. First, the instructor will present an overview of the history of art writing and criticism, grounding the expanding UAE art ecosystem in context. Next, students will have the chance to sharpen distinct writing abilities and styles through a series of practical exercises. The course will culminate in a “crash course” offering valuable strategies for building a strong portfolio and readership.

    Entry Requirements:

    -Advanced level of English language (No translation will be provided. However, this course will still be relevant to those who would like to contribute to Arabic or other language publications)

    -A passion for reading and writing about art

    -Possible background in the fields of journalism, public relations, or the arts

    Lecturer: Danna Lorch

    Dates: 30th April - 1st May 2017

    Day 1, Sunday, 30th April, 18.00 - 22.30 (4 hours + 30 minutes break)

  • A historic overview of art writing and criticism
  • Survey of distinct methodologies and entry points for analyzing contemporary art exhibitions (with the chance to engage with works in a real exhibition at a gallery)
  • A practical workshop on researching and conducting a standout artist interview, culminating in the opportunity to interview a Dubai-based artist on Day 2

  • Day 2, Monday, 1st May, 18.00 - 22.30 (4 hours + 30 minutes break)

  • Practical Class Exercise: Group interview of a Dubai-based artist with time for each student to frame their own unique approach
  • Skills crash course for arts writers (focused on pitching stories, building a strong portfolio, creating a website, developing a social media strategy, and overcoming creative block)
  • Presentation of recommended reading list

  • Venue: Al Quoz, TBC



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