Special 10% discount for Art Market Introduction

For this week, we announce a special 10% discount for Art Market Introduction Course.
By enrolling, please apply the code ARTMARKETPLUS which will be active till 30th Oct. 


Course Description
This program offers students a unique opportunity to grasp the complexities of the international art world and its markets and provides the tools to conduct an art market analysis. The goal of this course is to present the art market from an interdisciplinary perspective by analyzing the behavior of its main players, both on the demand (visitors, collectors, corporate) and on the supply side (artists, art dealers, auction houses, and fairs). Advice will be given about how best to manage private art collections, providing essential insights on art wealth management, art investment, art governance, and succession planning for art assets. In addition, guest speakers from the art world will enrich student’s experience.


Objective 
In detail the objectives are twofold:
(1) Acquiring insights into the global art market.The course familiarizes students with the global art market, its size, its actors, how they interact and the market mechanism. 
(2) Case study.This course is very practical‑oriented. Students will team up and be introduced to a business project in the art world, working in a similar manner to an art advisory service.

Teaching Methods
The course alternates between front lessons, practical training sessions, and guest speakers. Along with external visits, the program provides a singular platform for students to directly learn from and interact with a broad spectrum of leaders in the field, including dealers, collectors, consultants and museum directors.

Program of the course
The system of contemporary art
The global art market and the supporting sectors
Art appraisal and variables that affect prices
Collecting: motivations and patterns of consumption
Art patronage and the rise of private museums
Assessing the effectiveness of private museums
Art wealth management for art assets Practice: The world's most expensive contemporary art works